How Trioliet identifies where growth will happen next.

Global presence without a clear view of true market potential.

Trioliet operates in more than 50 countries, but being present in many markets does not automatically mean capturing the full growth opportunity. The challenge was not simply where to expand, it was understanding where demand was actually growing, which countries and regions held the strongest potential, where product interest was developing, and where investment would have the greatest impact. Traditional research and local market input provided useful direction, but lacked the speed, consistency and depth needed to compare opportunities across markets continuously.

“We always had a sense of where opportunities might be, but not a complete, data-driven picture.”Jeroen Meijerink, Marketing Manager, Trioliet

From market assumptions to measurable opportunity.

Trendata gave Trioliet a continuous outside-in view of demand across countries, regions and products. For the first time, the team could see not only where demand existed, but also how large the opportunity was, how quickly it was developing and where early signs of growth were emerging. Trioliet gained visibility into demand by country and region, growth trends and seasonality, product-level interest, emerging markets, and early signs of changing demand. That changed market prioritisation from intuition-led to evidence-led.

One market. Two critical views.

Trioliet uses Demand Intelligence to understand both where growth is emerging and what demand within those markets is moving toward.

Market potential is local, dynamic and often hidden.

One of the clearest findings was that demand was rarely distributed evenly. Markets that appeared relatively small at a national level could contain regions with substantial untapped demand, including areas where Trioliet had little or no existing presence. At the same time, not every area of demand represented the same opportunity: some markets showed stronger growth, greater intent or a better fit with Trioliet’s offering. This shifted expansion from broad market exploration toward much more precise prioritisation.

“From one of the first analyses, we saw regions with high demand where we weren’t active at all.”Bente Schutte, Digital Marketeer, Trioliet

Market potential became actionable.

Focused growth. Faster market entry. Smarter investment.

Expansion became less about assumption and more about measurable opportunity.

“We can now clearly see where demand is and use that to guide our decisions.”Jeroen Meijerink, Marketing Manager, Trioliet

From expanding everywhere to growing where it matters most.

Trioliet no longer needs to treat every market as equally attractive. Trendata gives the company a continuous view of where demand is strongest, where it is accelerating and where local pockets of opportunity are emerging. What began as a way to explore markets has become a strategic capability for identifying and prioritising growth earlier, allowing Trioliet to approach international expansion with greater clarity, confidence and speed.