See what people want.

Product Intelligence gives you a continuous view of how demand develops across categories, product groups, products and attributes. It helps you understand what people are moving toward, how preferences are changing and where product demand is heading next.

Product Intelligence is one of five views within Trendata Demand Intelligence. It focuses on what people are moving toward at a category, product and attribute level, while Market, Consumer, Brand and Competitor Intelligence provide additional perspectives on the same underlying demand model.

Trendata can analyse demand across categories, product groups, products, attributes, features and specifications. This allows you to move from category-level demand into the products and characteristics driving growth, decline and changing preference.

Sales and product performance data show what customers have already bought or used. Product Intelligence looks at demand as it forms, helping reveal changing product preferences before they become fully visible in internal performance data.

Trendata measures demand by analysing what people orient toward across Search, Social and AI. Demand volume reflects the level of orientation around categories, products and attributes within a specific market or region, showing how demand develops over time.

Yes. Trendata combines historical demand patterns with current movement to identify emerging product preferences and forecast the direction of demand up to 12 months ahead.