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Solution: Operations

Build forecasts on future demand. Not just internal data.

See where demand is building across products and regions before it appears in orders and sales.

Market / Category
Volume
Growth (YoY)
Direction (12M)

Markets

Netherlands

1.2M

+24%

Accelerating

Germany

2.8M

+19%

Growing

France

1.9M

+11%

Steady

View all markets →

Categories (Europe)

Outdoor Footwear

184K

+18%

Rising

Home Fragrance

96K

+9%

Rising

Bottled Water

129K

-4%

Falling

View all categories →

The advantage is seeing demand before it reaches the forecast.

Historical sales and orders explain what has already happened. Internal forecasts extrapolate from what the business already knows.

Trendata reveals emerging demand before it reaches sales or orders, by reading how people explore, compare and form preferences across search, social and AI.

01

Better forecasts, earlier

Add external demand signals before changes show up in sales and orders.

02

Reduce waste. Increase availability.

Put inventory and capacity behind the products and regions where demand is building.

03

Less capital in the wrong stock

Reduce exposure to products and regions where demand is weakening.

Operations Insights

See demand before it reaches operations.

Understand where demand is building, how it is shifting and which products and regions will need attention next.

01

Demand forecast

See how demand is likely to develop using early market signals, not only historical sales and orders.

Product forecast Category forecast Regional forecast Seasonality

02

Demand shifts

Spot where demand is accelerating, slowing or moving before it becomes visible in operational data.

Demand growth Demand decline Market shifts

03

Inventory risk

Identify where changing demand could increase the risk of excess stock or reduced availability.

Overstock risk Stockout risk Slow movers

04

Capacity planning

See where future demand could create pressure on capacity and operational planning.

Capacity pressure Demand peaks

However you work

The answer meets you where you already work

Insights that make decisions better, whether it's a person, a system or an AI agent doing the deciding.

Platform

Bring your operations question, get a structured answer ready to present or monitor over time.

Ask & monitor

The AI Analyst start screen: Hello Martijn Huve, Trendata, asking How can I help you today

API

Pull demand data straight into your dashboards, models and reporting.

Data pipe

MCP

Connect Trendata to your AI workflows and agents.

AI workflows

Customers

Dunlop Protective Footwear uses Trendata to see the demand behind categories it hadn't yet entered.

“Trendata showed us where demand was emerging, so we could invest earlier, and increase ROAS by 50%.”

Colin Clark

CMO, Dunlop Protective Footwear

Explore

See Demand Intelligence at work in Operations

Request a demo ›

Ask

Where should we grow next?

Question to answer

A forecast is only as good
as the signals behind it.

Why historical sales and orders are not enough

Watch

Threshold

Alerted when it moves

Demand is visible before
it reaches the forecast.

How search, social and AI reveal early market movement

Decide

Chosen

From signal to decision

The best operations decisions happen before demand hits.

How leading teams prepare inventory and capacity earlier

FAQ

›How is Trendata different from traditional demand forecasting?

Traditional forecasting extrapolates your own history. Trendata reads external demand, what the market is orienting towards right now, and that is an input your own numbers cannot give you.

›How does Trendata improve existing demand forecasts?

As an external signal next to your own data. Where market demand moves first, your forecast can move with it instead of after it.

›How early can Trendata detect changes in demand?

Shifts typically become visible two to six months before they show up in internal performance data, with a forecast horizon up to twelve months.

›Can I analyse demand by product, category and region?

Yes, per category, product and attribute, down to country, region and municipality.

›Can Trendata support inventory and supply planning?

It gives planning an external view of where demand is heading, per category and region, so allocation and capacity are not decided on your own history alone.

›Can Trendata integrate with our existing planning tools?

Yes. Answers come through the AI Analyst and the underlying data through MCP and API, so existing systems can read it directly.

Request a demo

See what your forecast can't.

Bring your hardest planning decision. We'll show you the demand behind it.

Request a demo