EN NLLog-in Request A Demo

Solution: Strategy

Strategy built on what's coming, not what's already happened

Trendata gives strategy teams a continuous read on where markets are moving, before it shows up in the numbers.

Brand
Share of Demand
12M Change
Direction

Total competitive field · Outdoor Living · NetherlandsDirect competitors

Competitor A

34%

+5.1 pts

Accelerating

Your Brand

28%

+3.2 pts

Growing

Competitor B

22%

-1.8 pts

Cooling

Competitor C

16%

-2.4 pts

Declining

View full landscape →

Most strategy still looks backward

Results tell you what happened. Research captures a moment. Strategy needs to know what is forming, and where it is heading.

Trendata continuously reads and forecasts demand, giving strategy the market understanding to act earlier.

01

A continuous read, not a one-off study

Demand across your markets, categories and regions is tracked continuously, not refreshed once a quarter.

02

Up to 12 months ahead of the numbers

Forecasted direction, not just a snapshot of today, so plans are built on where the market is heading.

03

A strategic answer, no analyst in between

Bring a strategic question to the platform and get a structured answer, ready to bring into the next strategy review.

Strategy insights

See where demand is moving

Understand where demand is growing, where your position is shifting and which opportunities are forming next.

01

Growth potential

See where demand is greatest, where it is growing fastest and which product–market combinations hold the most potential.

Market potential Demand growth Growth drivers

02

Competitive position

Understand where you are gaining or losing position, and how competitors are moving before it shows up in market share.

Share of demand Brand preference Competitive shifts Emerging competitors

03

Demand shifts

See where demand is moving across needs, categories and markets, and distinguish structural shifts from temporary change.

Emerging needs Category shifts Early signals Regional demand

04

Unmet demand

Discover growing demand that isn't yet served by today's products, brands or market structure.

White space Supply gaps Unserved demand Portfolio gaps

05

Market expansion

Identify new markets where demand supports expansion and the opportunity is strongest.

Market entry Expansion potential Geographic demand Entry timing

06

Future scenarios

Explore how demand could evolve next and prepare for different strategic outcomes.

Demand outlook Scenario planning Structural change Forecast horizon

07

Investment priorities

Identify where future demand justifies greater investment, where to defend your position and where to reduce exposure.

Investment priorities Capital allocation Portfolio priorities

08

Strategic risks

See where declining demand, disruptive entrants or structural shifts could threaten future growth.

Declining demand Emerging threats Competitive disruption

However you work

The answer meets you where you already work

Insights that make decisions better, whether it's a person, a system or an AI agent doing the deciding.

Platform

Bring a strategic question, get a structured answer ready to present or monitor over time.

Ask & monitor

The AI Analyst start screen: Hello Martijn Huve, Trendata, asking How can I help you today

API

Pull demand data straight into your dashboards, models and reporting.

Data pipe

MCP

Connect Trendata to your AI workflows and agents.

AI workflows

Customers

Dunlop Protective Footwear uses Trendata to see the demand behind categories it hadn't yet entered.

“It was the first time we could see what people were really looking for, not just what we were already selling.”

Colin Clark

CMO, Dunlop Protective Footwear

Explore

See Strategy in practice

Request a demo ›

Ask

Where should we grow next?

Question to answer

How strategy teams use Trendata

Product walkthrough — Trendata

Watch

Threshold

Alerted when it moves

Reading demand before it hits the sales numbers

Case study — Trendata

Decide

Chosen

From signal to decision

From signal to strategic decision

Product walkthrough — Trendata

FAQ

›What can Trendata tell us that a generic market report can't?

A report is a snapshot of a sample at one moment. Trendata reads orientation behaviour across Search, Social and AI continuously, in your own categories and markets, and shows where demand is heading rather than where it has been.

›How far ahead can Trendata forecast demand?

Up to twelve months, built on four years of historical demand, with directional accuracy above 85 percent. Shifts typically become visible two to six months before they reach internal performance data.

›How does a market question turn into a structured answer?

You ask the question. Trendata researches the relevant signals against the model of your market, structures the findings and returns a grounded answer you can present, share or keep monitoring.

›Which markets and categories does Trendata cover?

Every market and category you sell in. The model is built from your own categories, products, competitors and customer needs, not from a fixed list.

›How is this different from traditional market research?

Research asks a sample what they say. Demand Intelligence reads what a whole market actually does, every day. No panels, no fieldwork and nothing to install.

Request a demo

See where your market is heading

Bring one strategic question. We show you the demand behind it.

Request a demo