Trendata ENNLLog-inRequest A Demo
Demand Intelligence / Market Intelligence

See where your market is moving.

Understand how demand develops across markets and categories, where growth is emerging and where the market is heading next.

Market Intelligence

Understand the market as it moves.

Market Intelligence gives you a continuous view of demand across markets and categories, beyond the customers and performance your internal systems already capture.

01 — MARKET DEVELOPMENT

See how the market is developing.

Understand the size, direction and momentum of demand across markets, countries and regions.

02 — CATEGORY DYNAMICS

See what is driving the market.

Understand which categories and product groups account for growth or decline.

03 — MARKET SHIFTS

See where demand is shifting.

Identify emerging, accelerating and declining areas of demand.

04 — MARKET FORESIGHT

See where the market is heading.

Use historical movement and forecasts to understand what comes next.

By decision

Built for the decisions that move markets.

Market Intelligence supports the decisions where knowing where demand is moving matters most.

01 — MARKET STRATEGY
Decide where to play.

Identify the markets, categories and regions with the strongest demand potential.

Market potential Demand growth Market attractiveness
02 — MARKET ENTRY & EXPANSION
Decide where to grow.

Compare markets and regions to identify where demand supports expansion.

Regional demand Market comparison Growth potential
03 — PORTFOLIO STRATEGY
Decide where to focus.

Prioritise markets and categories based on growth, momentum and future potential.

Category growth Portfolio priorities Demand momentum
04 — OPPORTUNITY DEVELOPMENT
Decide where to build.

Identify emerging and underserved areas of demand where new opportunities are forming.

White space Unmet demand Emerging opportunities
05 — INVESTMENT PLANNING
Decide where to invest.

Direct capital toward the markets and categories where demand is moving.

Demand forecast Growth outlook Investment priorities
Demand Intelligence

See demand from another view.

01

Product Intelligence

Understand what people want.

Explore
02

Consumer Intelligence

Understand what drives demand.

Explore
03

Brand Intelligence

See how brands are moving.

Explore
04

Competitor Intelligence

See who is gaining ground.

Explore
Customers

Trioliet uses Market Intelligence to find demand in markets where it was not yet active.

“From one of the first analyses, we saw regions with high demand where we weren’t active at all.”
Bente Schutte
Digital Marketeer, Trioliet

FAQ

What is Market Intelligence?

Market Intelligence gives you a continuous view of how demand is developing across markets, categories and regions. It helps you understand where demand is growing, what is driving that growth, how markets are shifting and where they are heading next.

How does Market Intelligence fit within Demand Intelligence?

Market Intelligence is one of five views within Trendata Demand Intelligence. It focuses on how demand develops across markets, categories and regions, while Product, Consumer, Brand and Competitor Intelligence provide additional perspectives on the same underlying demand model.

How is Trendata Market Intelligence different from traditional market research?

Traditional market research typically captures the market at a specific point in time. Trendata continuously reads demand as it develops, giving you an ongoing view of market movement rather than a periodic snapshot.

What markets, categories and regions can I analyse?

Trendata can analyse demand across markets, countries, regions, categories and product groups, with the level of detail depending on the market and question. This makes it possible to move from a broad market view into the specific areas driving growth or change.

How does Trendata measure market demand?

Trendata measures demand by analysing what people orient toward across Search, Social and AI. Demand volume reflects the level of orientation around a product group within a specific market or region, showing how demand develops over time.

Can Market Intelligence show where demand is heading?

Yes. Trendata combines historical demand patterns with current market movement to forecast the direction of demand up to 12 months ahead. This helps identify emerging opportunities and shifts before they become visible in traditional performance data.

Request a demo

See where your market is moving.

Bring us a market question. We’ll show you what Market Intelligence can see.

Request a demo