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Solution: Product

Shape tomorrow's portfolio. Not yesterday's winners.

See which needs, categories and products are gaining relevance before the market catches up.

Category / Product Group
Volume
Growth (12M)
Direction (12M)
Categories
Home batteries
1.2M
+28%
Growing
View all categories →
Product groups (Home batteries)
10–15 kWh systems
311K
+34%
Accelerating
Modular systems
184K
+29%
Accelerating
All-in-one systems
129K
+11%
Stable
Fixed-capacity systems
96K
-8%
Cooling
View all product groups →

Most portfolios reflect the market. Few anticipate it.

Most portfolios reflect what has already worked. The advantage is knowing what will matter next.

Trend reports stay high-level. Sales data looks backward. Customer feedback reflects what people already know. Trendata continuously reveals emerging intentions, underlying needs and product requirements.

01

Invest where future demand is growing

Put resources behind the products and categories with the strongest potential.

02

Launch at the right moment

Enter when demand is building, before the market gets crowded.

03

Optimise the product mix for future demand

Reduce the risk of backing the wrong products, overstocking slow movers or missing emerging demand.

Product Insights

Understand demand from every perspective.

Explore changing needs, products, categories and regions through one continuous view of the market.

All Opportunity Customer Market Portfolio
01

Portfolio opportunities

Strategic

See where products, categories and markets have the strongest future potential.

Market potential Growth opportunities Category potential
02

Demand forecast

Strategic

Forecast future demand across products, categories and regions.

Demand forecast Seasonal demand Demand trends Regional forecast
03

Emerging needs

Strategic/tactical

Reveal the underlying customer needs and intentions shaping future demand.

Customer needs Emerging needs Customer intentions Use cases
04

Product preferences

Strategic/tactical

Understand which products, attributes and benefits are becoming more relevant.

Product preferences Product attributes Feature demand
05

Category dynamics

Tactical

See how categories are growing, shifting and evolving across markets.

Category growth Category trends Category shifts Market momentum
06

Competitive position

Tactical/operational
1 2 3

Understand where products and brands are gaining or losing relevance.

Competitive position Brand preference Market share Competitor growth
07

Market gaps

Operational

Reveal unmet demand where existing products or assortments fall short.

White space Unmet demand Product gaps Assortment gaps
08

Regional demand

Operational

Understand how demand, needs and product preferences differ across markets.

Growth markets Regional demand Local demand Regional differences
However you work

The answer meets you where you already work

Insights that make decisions better, whether it's a person, a system or an AI agent doing the deciding.

Platform

Bring your marketing question, get a structured answer ready to present or monitor over time.

Ask & monitor
The AI Analyst start screen: Hello Martijn Huve, Trendata, asking How can I help you today

API

Pull demand data straight into your dashboards, models and reporting.

Data pipe

MCP

Connect Trendata to your AI workflows and agents.

AI workflows
Customers

Dunlop Protective Footwear uses Trendata to see the demand behind categories it hadn't yet entered.

“Trendata showed us where demand was emerging, so we could invest earlier, and increase ROAS by 50%.”
Colin Clark
CMO, Dunlop Protective Footwear
Explore

See Demand Intelligence at work in Product & Category

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Shift
Today
Next
Ranking changes

Yesterday’s winners don’t define tomorrow’s portfolio.

Why historical performance is only part of the picture
Watch
Threshold
Alerted when it moves

The next category shift starts with a changing need.

How intentions and needs reveal demand earlier
Decide
Chosen
From signal to decision

The best portfolio decisions happen before demand is obvious.

How leading teams decide what to back, launch and scale

FAQ

›How does Trendata identify emerging customer needs?

By reading the questions, comparisons and problems people bring to Search, Social and AI before they buy. A need shows up as growing orientation around a benefit, a use case or an attribute, often well before it shows up in sales.

›How is this different from trend reports, sales data or customer feedback?

Sales data shows what already happened in your own funnel, feedback comes from the people you already reached, and a trend report is one moment in time. Trendata reads the whole market continuously and picks change up before it lands in your numbers.

›Can Trendata help us decide which products or categories to invest in?

Yes. Demand is modelled per category, product, attribute and use case, with a forecast up to twelve months out, so you can hold where demand is growing against where you are already strong.

›Can Trendata forecast demand by product, category or region?

Yes, for the categories and products in your own model, down to country, region and municipality.

›How does Trendata support assortment and portfolio planning?

By showing which parts of your assortment are gaining or losing demand, and which adjacent needs are growing, so the portfolio follows the market instead of last season's mix.

›Can Trendata identify white space and unmet demand?

Yes. Where demand grows and nothing in your assortment answers it, that gap shows up in the model as demand without a matching product.

›How detailed can Trendata go on product attributes and buying criteria?

To the level of the attribute itself: material, size, benefit, price level, use case. The ontology of your market holds those attributes, so demand can be read per attribute and not only per product.

›Which markets, categories and regions can Trendata analyse?

Every market and category you sell in, in the countries and regions where you sell them. The model is built from your own market, not from a fixed list.

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See what belongs in tomorrow's portfolio.

Bring one product, category or portfolio question. We'll reveal the demand behind it.

Request a demo