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The Demand Intelligence Stack

Seven connected layers turn billions of market signals into intelligence your business can trust, use and act on.

01 — Orientation Layer

Where demand begins.

Billions of moments across search, social and AI reveal what people are exploring, considering and looking for.

02 — Signal Layer

Turning signals into structure.

Continuous classification turns billions of individual moments into structured demand signals.

03 — Demand Model

A model of what people want.

Demand is organised across categories, products, needs, brands and regions.

04 — Ontology Layer

Understand your market.

Market Ontology structures the market. Client Ontology makes it relevant to your business.

05 — Intelligence Layer

From demand to foresight.

Patterns, shifts and forecasts reveal what is changing and what is likely to happen next.

06 — AI Analyst

Intelligence you can ask.

Ask business questions in your own words and get answers grounded in the market. See the AI Analyst ›

07 — Demand Connector

Intelligence your systems can use.

Structured Demand Intelligence flows into agents, workflows and business systems through MCP and API.

I ORIENTATION LAYER Search · Social · AI II SIGNAL LAYER Classified & structured continuously III DEMAND MODEL Categories, products, needs, brands, regions IV ONTOLOGY LAYER Market + Client Ontology V INTELLIGENCE LAYER Forecasting, patterns, shifts, emerging demand VI AI ANALYST Answers & monitors business questions VII DEMAND CONNECTOR Structured Demand Intelligence via MCP / API
01

Continuous

18.5B orientation moments a day, classified the moment they happen — not in a batch, days later.

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02

Structured

Mapped into a demand model and ontology that reflects both the market and your business.

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03

Actionable

Delivered as an answer through the AI Analyst, or as structured data via MCP and API.

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“Before Trendata, product development was based on opinions.
With Trendata, it became evidence-based.”
Daan Van Doorn
Head of Data, Dunlop Protective Footwear
Continuous

18.5B orientation moments, every day.

Signals from Search, Social and AI platforms, captured and classified the moment they happen.

Search, Social & AI
We see demand wherever people ask, compare and decide
Classified continuously
Every signal structured the moment it happens
Global to regional
From worldwide markets down to individual countries and regions
48 months of history
Track how demand has moved over the last four years
12-month forecast
See where demand is heading, not just where it’s been
Structured

A model of your market, and your business.

Raw signals become a demand model your teams can actually use.

Demand Model
Categories, products, needs, brands, regions
Market Ontology
Understands how the market fits together
Client Ontology
Understands what matters to your business
Actionable

One intelligence. Built for people, systems and agents.

Trendata delivers the same Demand Intelligence wherever decisions and actions happen — through the AI Analyst, MCP and API.

People
AI Analyst
Ask questions and get grounded answers.
AI Agents
MCP
Give your agents access to structured Demand Intelligence.
Systems
API
Bring Demand Intelligence into the tools and systems you already use.
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See the platform on your own market

Bring one question. We show you the platform in action.

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