The science behind Demand Intelligence.
Behavioural data
Commercial outcomes
Peer-reviewed research shows that digital orientation behaviour contains meaningful information about consumer demand, brand consideration and downstream commercial outcomes.
Orientation reflects real demand.
Aggregated digital behaviour has been shown to capture consumer interest and provide meaningful information about downstream revenue and market development.
Orientation reveals consideration.
Branded digital behaviour has been associated with active category shopping, brand familiarity and consideration — providing an observable signal of how consumers engage with brands before purchase.
Behaviour moves before performance.
Research shows that digital behaviour can provide earlier information about product adoption and sales, making it valuable alongside traditional performance measures.
Outside-in behaviour adds perspective.
Consumer behaviour outside company systems can provide independent evidence alongside reported business performance, adding an external perspective on how markets are developing.
Much of the peer-reviewed evidence to date examines search behaviour specifically. Trendata builds on this established behavioural principle and extends the orientation landscape across Search, Social and AI.
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Evidence is only useful if you can act on it.
See how Demand Intelligence turns this research into a continuous view of your own market.