Case studies

DSM – Deep understanding of the market for meat alternatives

Updated Nov 14, 2023
< 1

Monitoring market demand in meat replacement, vegetarian and vegan products

DSM Food Specialties believes that food should be healthier, tastier and more sustainable. They provide special enzymes, cultures and probiotics to the food and beverage industry worldwide. DSM asked Trendata to provide insight into the entire meat substitute, vegetarian and vegan industry in the United States.

Is the idea that meat should come from an actual animal still a contemporary thought?

Real time insights in market demand and consumer insights have shown DSM

  • Which type of meat the US consumer most wants to replace.
  • A more than impressive rise of interests in plant-based food.
  • People’s expectations of meat: The thoughts that meat should come from an animal did not result in any active search queries.