Ready to Optimize? Let’s Begin

Main Navigation
Optimize main navigation to align with consumer interests, creating a smoother path to product discovery.
- Analyze user interest by category to identify popular product categories.
- Reorganize navigation to prioritize these high-interest categories.

Sub Navigation
Tune sub-navigation to reflect product group interests, making navigation faster and easier.
- Use Trendata’s insights to see which product groups are most popular within each product category.
- Reorganize sub-navigation to prioritize these key product groups, ensuring faster and easier access for users.

Filters
Prioritize and order filters based on consumer insights to highlight the most relevant options for each product group
- Identify top filters (e.g., brand, size, color) using Trendata’s consumer insights.
- Order filters by popularity, placing high-interest options first for a smoother user experience.

Filter Attribution
Optimize filter attributes based on top consumer preferences, ensuring each filter displays the most relevant options.
- Identify preferred filter attributes (e.g., top colors) using Trendata’s insights.
- Prioritize high-interest attributes to improve relevance and usability.
- Regularly update filters to match current consumer preferences.

QuickLink Navigation
Optimize quick links by aligning them with the most popular product groups and specifications to streamline user access.
- Analyze Trendata’s data to find popular product groups attributes (e.g., brands, colors).
- Create quicklinks to these high-interest groups and specs for fast user access.
- Update quicklinks regularly to match current consumer interests.

Product Sorting
Optimize product sorting by aligning with consumer demand, showcasing popular products and specifications upfront.
- Identify high-demand products and specifications using Trendata’s insights.
- Sort products by popularity, showing top items and specs first.
- Update sorting regularly to keep up with shifting consumer demand.

Product Detailpage
Optimize the product detail page to highlight the most relevant information based on consumer preferences.
- Use Trendata’s insights to find which details (e.g., specs, information) matter most to consumers.
- Highlight these details prominently to boost relevance and engagement.
- Update regularly to keep the page aligned with consumer interests.

Recommendations
Enhance recommendations by showcasing alternative products that align with current consumer preferences.
- Use Trendata’s insights to identify popular specifications (e.g., color, brand) for alternative products.
- Display these alternatives under product details to highlight relevant, trending options.
- Update recommendations regularly to reflect shifting consumer interests and maintain relevance.

Internal Search
Optimize internal search by aligning keywords, filters, and results sorting with consumer preferences.
- Enhance search and suggestions with these keywords for accurate, relevant results.
- Prioritize popular specs to showcase high-interest products.
- Align filters with consumer preferences using keyword insights.
Need Help?
Rob Lankveld
Consultant - Marketing
Downloads
“Our webshop conversion rate increased by 125% with demand-driven optimization."
Stefan Kersten
Brabantia