Unlock Growth with M&A Market Intelligence

Establish a clear picture of the market size, growth, and regional dynamics


• Analyze market growth rates, customer needs, and future developments to identify opportunities.
• Evaluate historical growth trends and 12-month forecasts to identify expanding or contracting markets.
• Assess how market trends align with the acquisition's objectives.

Identify key players and understand their market positions.


• Map out market share for competitors within target categories and regions.
• Highlight dominant players and assess their performance trends.
• Identify fast-rising or declining competitors and potential disruptors.
• Evaluate competition intensity in branded vs. non-branded markets to assess entry barriers.

Evaluate the target company’s brand value and positioning.

• Assess brand identity, customer perception, and overall brand equity.
• Compare brand positioning and performance to competitors using metrics like Share of Search.
• Determine the alignment of the brand with the acquiring company's portfolio and objectives.

Analyze how customers perceive and associate the target company’s brand.

• Identify which products or categories are strongly associated with the brand.
• Track changes in brand associations over time to understand trends.
• Evaluate regional differences in brand perception to identify strengths and gaps.

Market Attractiveness: Rank acquisition targets based on market size, growth potential, and regional dynamics.

Competitive Positioning: Evaluate industry concentration, competitive intensity, and potential disruptors.

Strategic Fit: Align acquisition opportunities with brand positioning, synergies, and long-term objectives.

Actionable Insights: Focus resources on high-potential deals, mitigate risks, and maximize value creation.