Find New Potential Marktes

Identify and evaluate untapped markets with significant growth opportunities.


• Assess the total demand across target markets to identify regions with significant potential.
• Use historical and forecasted data to prioritize markets with substantial opportunities.
• Align potential markets with your product categories to ensure relevance and feasibility.

Analyze and prioritize markets based on their growth trends and future potential.


• Analyze 4-year historical growth trends and 12-month forecasts for target regions to gain a comprehensive view of market potential.
• Identify markets with strong growth potential and emerging demand.
• Monitor developing markets to capture opportunities early in their lifecycle.

Understand customer preferences for branded versus non-branded products to tailor your approach.


• Evaluate search and purchase behavior to determine the dominance of branded versus non-branded demand.
• Prioritize markets where your branding can resonate or where non-branded demand aligns with your offerings.
• Develop localized strategies that emphasize your brand’s value proposition in relevant contexts.

Assess competitive intensity by analyzing market share distribution and dominant players.

• Evaluate the market share of competitors in the target market to understand competitive pressure.
• Identify regions with fragmented competition where entry barriers are lower.
• Focus on areas where your unique strengths can differentiate you from competitors.

Use a comprehensive framework to prioritize markets based on their attractiveness and feasibility.


Market Attractiveness: Evaluate size, growth potential, and alignment with your product portfolio.

Competitive Intensity: Assess barriers to entry, existing competition, and market fragmentation.

Strategic Fit: Align market opportunities with your brand’s strengths and long-term objectives.

Actionable Decisions: Invest resources in high-potential markets, monitor emerging trends, and adapt strategies to capitalize on evolving opportunities.