Benchmark Market Share

Identify categories where your market share is increasing or declining.


• Analyze market share trends across all categories to pinpoint areas of growth or decline.
• Compare performance against competitors to understand underlying dynamics.
• Focus on maintaining strengths and addressing weaknesses in key categories

Determine which product groups are driving changes in market share.


• Evaluate market share shifts within specific product groups.
• Identify high-performing groups and those losing ground to competitors.
• Allocate resources strategically to strengthen underperforming groups and maximize opportunities in successful ones.

Understand regional performance and where you are gaining or losing share.

• Use regional data to assess market share trends geographically.
• Identify regions where you are underperforming and adjust strategies to address local needs.
• Focus on regions with growth potential to drive market share increases.

Use the BCG Matrix to analyze and prioritize product-market combinations (PMC's) by integrating category, product group, and regional performance.


• Identify High-Performing PMC's: Focus investments on product and region combinations with high market share and growth (Stars).
• Maximize Established PMC's: Sustain dominant combinations (Cash Cows) to secure stable revenue streams.
• Address Underperforming PMC's: Reevaluate combinations with low market share and growth (Dogs) to optimize or phase out resources.
• Unlock Emerging Potential: Develop PMC's with high growth but low current share (Question Marks) through targeted investment and tailored strategies.