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Affiliate Importance
Asses how much market demand is being captured by affiliates.
- Qualify how much demand is captured by affiliates.
- Understand how many and which affiliates are active in countries where you operate.
- Prioritize efforts: focus on specific products to promote via affiliates.

Select Networks
Identify and leverage the affiliate networks that most effectively influence consumer decisions.
- Map networks to publishers: Determine which networks provide access to your top-performing publishers.
- Assess network performance: Evaluate the reach, efficiency, and conversion rates of each network.
- Maximize impact: Prioritize networks that offer the greatest potential for influencing consumer choices and driving demand.

Affiliate Discovery
Identify affiliates who are active in your buyers journey.
Identify affiliates who are active in your buyers journey.
- Find which type of affiliates influence consumer decisions most, for products and services you offer.
- Identify missing publishers in your program.
- Prioritize partnerships: focus on affiliates capturing the largest demand and with the highest influence

Demand Seasonality
Optimize your media planning and your visibility during peak periods.
- Analyze uplift: Use Trendata to monitor changes in your market share driven by social media campaigns.
- Evaluate performance: Assess which platforms, topics, and timings generate the highest impact.
- Refine strategy: Focus resources on social media activities that deliver measurable market share gains.

Product Messaging
Matching the right product messaging and the right affiliates.
- Understand which products has the most market demand captured by affiliates.
- Unravel consumer information needs which should be addressed by specific affiliates.
- Secure customer centricity by aligning consumer information needs addressed by individual affiliates.
Need help?
Rob Lankveld
Consultant - Marketing
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