Picture this: A small e-commerce business owner spends hours brainstorming strategies to boost customer satisfaction and increase sales. They seek valuable insights to understand customer preferences and improve their offerings. But how can they access feedback to drive their decision-making process? 

In today’s fast-paced business landscape, on-demand feedback software emerges as the solution. By seamlessly collecting and analysing feedback from customers, employees, and stakeholders, businesses gain a competitive edge. 

But with numerous players in the market, how can one navigate this landscape effectively?

Let’s dive into the importance of on-demand feedback software, exploring its role in transforming businesses. We aim to provide you with a comprehensive understanding of the on-demand feedback software landscape, along with insights into major players. Discover how these solutions empower organisations to make data-driven decisions and stay ahead of the competition. 

So, are you ready to unlock the potential of on-demand feedback software? 

Let’s delve into the world of data-driven insights and explore the key players shaping the industry.

The Power of Real-Time Feedback: According to a study by Harvard Business Review, companies that collected and acted upon customer feedback in real-time experienced a 10% increase in customer satisfaction and a 5-10% increase in revenue. 

Understanding the Power of Data-Driven Insights

In today’s business environment, the ability to make informed decisions quickly can make all the difference between success and stagnation. Data-driven insights have emerged as a powerful tool in guiding businesses towards growth and staying ahead of the competition. 

Definition of Data-Driven Insights

Data-driven insights refer to the process of deriving meaningful and actionable information from vast amounts of data collected by businesses. This data can come from various sources such as customer feedback, market trends, operational metrics, and more. By leveraging advanced analytics tools and techniques, businesses can extract valuable insights from this data, allowing them to make informed decisions and drive strategic initiatives.

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The Significance of Data-Driven Insights

Data-driven insights play a pivotal role in shaping business strategies and driving growth. Here are some key reasons why they hold immense significance:

Fact-Based Decision Making: Data-driven insights enable businesses to make decisions based on real-world evidence rather than relying on gut feelings or assumptions. By analysing data, organisations gain objective and unbiased insights into customer preferences, market trends, and industry dynamics, allowing them to make well-informed choices.

Proactive Problem Solving: Data-driven insights empower businesses to identify and address issues proactively. By analysing patterns, trends, and anomalies in data, organisations can detect potential problems or risks early on, enabling them to take corrective actions promptly. This proactive approach helps businesses stay ahead of challenges and minimise the impact on operations and customer satisfaction.

Enhanced Customer Understanding: Data-driven insights enable businesses to gain a deeper understanding of their customers. By analysing customer data, businesses can uncover valuable information about preferences, behaviour patterns, and pain points. This knowledge helps organisations tailor their products, services, and marketing strategies to meet customer needs more effectively, resulting in improved customer satisfaction and loyalty.

Competitive Edge: One of the most significant advantages of data-driven insights is their ability to provide a competitive edge. By leveraging data and analytics, businesses can identify emerging market trends, customer demands, and competitive landscapes. This knowledge allows organisations to make agile and strategic decisions, develop innovative offerings, and differentiate themselves from competitors.

Instant Customer Feedback: On-demand feedback software allows businesses to gather feedback instantly, enabling them to respond quickly to customer needs and preferences. Research shows that 72% of customers expect a response to their feedback within 24 hours, highlighting the importance of timely engagement.

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Introducing Trendata

Introducing Trendata

Trendata is a cutting-edge on-demand feedback software platform that enables businesses to collect, analyse, and leverage insights to drive growth and make data-driven decisions. With its user-friendly interface, robust analytics capabilities, and customisable features, Trendata has become a go-to solution for organisations seeking to gain a competitive edge.

Key Features and Functionalities 

Trendata offers a comprehensive suite of features and functionalities designed to meet the diverse needs of businesses. Let’s explore some of its key offerings:

A.I-Driven Market Intelligence: Transform your market analysis with access to five billion daily search queries, providing game-changing insights that elevate your business.

Advanced Analytics and Reporting: Leveraging advanced analytics algorithms, Trendata.io transforms raw data into actionable insights. The platform provides robust reporting capabilities, interactive dashboards, and data visualisations, enabling businesses to uncover trends, patterns, and correlations quickly. This empowers decision-makers to extract valuable insights and make informed choices.

Industry-Specific Expertise: Trendata has developed domain expertise in several industries, and offers valuable, industry-specific analytics and insights to help businesses gain a competitive advantage within them. These industries include Consumer Electronics, Automotive, Fashion, Home Deco, Home Furniture and Consumer Goods. 

Industries of Expertise

Trendata has proven its proficiency in catering to the needs of various industries, including:

Consumer Electronics: With the rapid evolution of consumer electronics, staying ahead of market trends is crucial. Trendata empowers businesses in this industry to gather data-driven feedback on product features, user pain points, and emerging trends, enabling them to make informed decisions and drive innovation.

Automotive: The automotive industry is highly competitive, and customer preferences are constantly evolving. Trendata helps automotive manufacturers and retailers collect customer perception feedback on vehicle specs, features, safety, and customer experiences, aiding them in creating customer-centric products and enhancing brand loyalty.

Fashion: In the fast-paced world of fashion, understanding consumer preferences, trends, and purchasing behaviours is essential. Trendata enables fashion retailers and brands to capture feedback on styles, designs, colours, competitors and customer satisfaction, empowering them to make data-driven decisions and optimise their product offerings.

Home Deco and Home Furniture: Trendata assists manufacturers and retailers in the home, decor, and furniture industries to gather insights on design preferences, usage, specs and features, dimensions, colours, materials and quality. This enables them to align their offerings with consumer demands and enhance customer

Introducing Trendata

Comparative Analysis of Top On-Demand Software Providers

In the realm of on-demand feedback software, several leading providers offer robust solutions to help businesses harness the power of data-driven insights. 


Momentive is a prominent player in the on-demand feedback software market, specialising in delivering actionable insights to businesses. Their platform enables organisations to collect feedback from customers, employees, and market research participants, empowering them to make data-driven decisions. Momentive offers a range of survey creation, deployment, and analytics tools, making it a comprehensive solution for feedback management.

Key Features

Advanced Survey Design: Momentive provides a wide array of survey design options, allowing businesses to create visually appealing and engaging surveys. Their platform offers various question types, skip logic, and customisation options, ensuring that organisations can tailor their surveys to capture the desired insights effectively.

Pre-built Survey Templates: One of the key advantages of Momentive is its library of pre-built survey templates. This feature streamlines the survey creation process, providing businesses with ready-to-use templates for different purposes, such as customer satisfaction, employee engagement, market research, and more. This saves time and effort for organisations looking to launch surveys quickly.

AI-Powered Analytics: Momentive leverages artificial intelligence (AI) and machine learning (ML) algorithms to analyse survey responses and generate actionable insights. Their platform goes beyond basic analytics, offering sentiment analysis, text mining, and predictive analytics capabilities. This allows businesses to extract deeper insights from their feedback data, uncover trends, and make informed decisions.

Pros and Cons of Momentive


Robust Analytics: Momentive’’s advanced analytics capabilities provide businesses with in-depth insights into their feedback data, enabling them to uncover patterns, trends, and correlations.

AI-Driven Automation: The integration of AI and ML technologies automates the analysis process, saving time and resources for businesses.

Pre-built Templates: The availability of pre-built survey templates simplifies the survey creation process and allows organisations to start collecting feedback promptly.


Learning Curve: Momentive’s platform may have a learning curve for users unfamiliar with the software, requiring time and effort to fully grasp its functionalities.

Pricing: The pricing structure of Momentive’s services may be a consideration for some businesses, particularly for smaller organisations with limited budgets.

Summary: Momentive offers a robust on-demand feedback software solution with advanced analytics capabilities, AI-driven automation, and a library of pre-built survey templates. While it provides valuable features, businesses should consider factors such as the learning curve and pricing when evaluating Momentive as a real-time insights provider. 

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Qlik is a renowned provider of data visualisation and analytics solutions that enable businesses to unlock the power of their data. Their on-demand feedback software solutions offer organisations a comprehensive platform to collect, analyse, and visualise real-time insights. With Qlik’s intuitive interface and powerful analytics capabilities, businesses can gain a deeper understanding of their feedback data and drive data-driven decision-making.

Key Features and Advantages


Powerful Data Visualisation: Qlik’s strength lies in its ability to transform complex data into visually compelling and interactive visualisations. The platform offers a wide range of visualisation options, including charts, graphs, and interactive dashboards. This empowers users to explore and analyse their feedback data in a more intuitive and impactful manner.

Associative Analytics: Qlik’s associative analytics engine sets it apart from traditional data analysis tools. This engine allows users to explore data dynamically, making connections and associations across various data points. With this feature, businesses can uncover hidden insights, spot correlations, and gain a holistic view of their feedback data.

Seamless Integration: Qlik’s software solutions are designed to integrate with various data sources, providing businesses with a unified view of their feedback data alongside other relevant data sets. This integration capability allows for a comprehensive analysis and enables businesses to gain deeper insights by combining feedback data with other operational or customer data sources.

Suitability of Qlik for Different Business Needs


Small to Medium Enterprises (SMEs): Qlik offers user-friendly solutions that are accessible to SMEs. The platform’s intuitive interface and self-service analytics capabilities enable smaller organisations to harness real-time insights without requiring extensive technical expertise.

Large Enterprises: Qlik’s enterprise-grade solutions are well-suited for large organisations with complex data environments. The platform’s scalability, robust data governance features, and support for multiple users and data sources make it an ideal choice for enterprises dealing with vast amounts of feedback data.

Industry-Specific Applications: Qlik’s versatility extends to industry-specific applications. Whether it’s retail, healthcare, finance, or manufacturing, Qlik’s solutions can be tailored to meet the unique needs of different industries, enabling businesses to gain industry-specific insights and make data-driven decisions.

Summary: Qlik offers powerful on-demand feedback software solutions that provide businesses with intuitive data visualisation, associative analytics capabilities, and seamless integration with various data sources. Its versatility makes it suitable for organisations of different sizes and industries.

Developing a go to market strategy

HPE (Hewlett Packard Enterprise) 

Hewlett Packard Enterprise (HPE) offers a comprehensive suite of on-demand feedback software and analytics solutions that help businesses collect, analyse, and leverage real-time insights. Their platform enables organisations to gather feedback from multiple channels, such as surveys, social media, and customer interactions, and transform it into actionable insights. HPE’s advanced analytics capabilities and scalable infrastructure make it a robust solution for businesses seeking to drive data-driven decision-making.

Differentiating Factors and Unique Aspects

AI-Powered Analytics: HPE leverages artificial intelligence (AI) and machine learning (ML) technologies to enhance its analytics capabilities. By applying advanced algorithms, HPE’s platform can identify patterns, trends, and correlations in real-time feedback data. This empowers businesses to gain deeper insights and make informed decisions swiftly.

Scalability and Flexibility: HPE’s solutions are designed to scale with the growing needs of businesses. The platform can handle large volumes of feedback data without compromising performance. Moreover, HPE offers flexibility in terms of deployment options, allowing businesses to choose between cloud-based or on-premises solutions based on their specific requirements.

Predictive Analytics: HPE’s platform goes beyond descriptive analytics by incorporating predictive analytics capabilities. By leveraging historical data and advanced modelling techniques, HPE can generate predictive insights, helping businesses anticipate future trends, customer behaviour, and market dynamics. This empowers organisations to stay ahead of the competition and proactively address emerging challenges.

Use Cases and Industry Applications


Financial Services: HPE’s solutions are well-suited for the financial services industry, where real-time insights are crucial for risk management, customer experience optimisation, and compliance. HPE’s platform enables financial institutions to gather feedback from multiple touchpoints, such as online banking, mobile apps, and customer support interactions, allowing them to make data-driven decisions and provide personalised services.

Healthcare: In the healthcare industry, HPE’s solutions play a significant role in improving patient experiences, optimising healthcare operations, and enhancing patient outcomes. By capturing real-time feedback from patients, healthcare providers can identify areas for improvement, track patient satisfaction, and implement data-driven strategies to deliver better healthcare services.

Retail and E-commerce: HPE’s solutions cater to the needs of the retail and e-commerce sectors, helping businesses understand customer preferences, optimise product offerings, and enhance the shopping experience. By collecting real-time feedback from various channels, such as online reviews, social media, and customer surveys, retailers can uncover valuable insights to drive customer engagement, improve customer loyalty, and boost sales.

Summary: HPE’s on-demand feedback software and analytics solutions provide businesses with advanced AI-powered analytics, scalability, flexibility, and predictive capabilities. With its wide range of applications, HPE’s solutions excel in industries such as financial services, healthcare, and retail/e-commerce.

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Pollfish offers businesses a powerful platform for collecting feedback from diverse audiences in real time. With its extensive network of mobile app users, Pollfish provides businesses with access to a large and diverse pool of respondents. The platform offers a seamless and user-friendly experience, making it easy for businesses to create and launch surveys and collect data-driven insights efficiently.

Key Features and Strengths


Extensive Reach and Targeting: Pollfish’s network of mobile app users span various demographics and geographies. This extensive reach allows businesses to target specific audiences based on criteria such as age, location, and interests. With Pollfish, businesses can gather feedback from their desired target market, ensuring relevant and meaningful insights.

Speed and Real-Time Results: Pollfish’s platform is designed for quick and efficient data collection. The platform offers fast turnaround times, providing businesses with real-time results and insights. This enables organisations to make timely decisions and respond promptly to evolving market trends and customer preferences.

Advanced Survey Design Options: Pollfish’s on-demand feedback software offers a range of survey design options and customisation features. Businesses can create visually appealing surveys with different question types, response scales, and design elements. This flexibility allows organisations to tailor surveys to their specific research objectives and capture the necessary insights effectively.

Mobile-First Approach: Pollfish’s focus on mobile devices ensures that businesses can reach respondents where they spend a significant amount of their time. The platform’s mobile-first approach optimises the survey experience for mobile users, resulting in higher response rates and improved data quality.

Integration with Third-Party Tools: Pollfish provides integration capabilities with various third-party tools and platforms. This allows businesses to seamlessly connect Pollfish’s feedback data with their existing analytics or customer relationship management (CRM) systems, enabling a holistic view of customer insights and data-driven decision-making.

Summary: Pollfish’s on-demand feedback software capabilities offer businesses extensive reach, real-time results, advanced survey design options, a mobile-first approach, and integration capabilities. These strengths make Pollfish a powerful tool for gathering timely and relevant insights from diverse audiences. 

Comparison of Reviewed Companies Based on Identified Criteria

Comparison Table

Additional Noteworthy Companies in the Market



Refinitive is a leading provider of financial market data and infrastructure. While primarily known for its data and analytics offerings, Refinitive also provides on-demand feedback software capabilities for businesses in the financial industry. With their solutions, organisations can gather feedback from clients, traders, and investors to gain valuable insights into market trends, customer preferences, and investment strategies. Refinitive’s unique feature lies in its deep financial market expertise, providing specialised analytics and insights tailored to the financial industry.


Prequin is a renowned provider of data and analytics solutions for the alternative assets industry. Their on-demand feedback software allows organisations to collect feedback from investors, fund managers, and industry professionals. Prequin’s unique feature is its focus on alternative assets, including private equity, venture capital, real estate, and hedge funds. Their solutions offer industry-specific insights and analytics, enabling businesses to make data-driven decisions in the alternative investment space.


Similarweb is a leading provider of digital market intelligence solutions. While primarily known for its website analytics and competitive intelligence offerings, Similarweb also provides on-demand feedback software capabilities. Their solutions enable businesses to gather feedback from website visitors and customers, allowing organisations to optimise website experiences, improve conversions, and gain insights into online customer behaviour. Similarweb’s unique feature is its integration of feedback data with web analytics, providing businesses with a comprehensive view of their digital performance.

CB Insights

CB Insights is a prominent provider of market intelligence and data analytics solutions for emerging technology and venture capital industries. Their on-demand feedback software enables businesses to collect insights from industry experts, investors, and technology professionals. CB Insights’ unique feature lies in its focus on emerging technologies, such as artificial intelligence, blockchain, and cybersecurity. Their solutions offer industry-specific insights and market trends, assisting organisations in making informed decisions within the rapidly evolving technology landscape.


Byzzer is a notable provider of on-demand feedback software solutions that cater to various industries. Their platform allows businesses to collect feedback from customers and stakeholders. Byzzer’s unique feature is its emphasis on simplicity and ease of use. Their intuitive interface and user-friendly survey creation tools make it accessible to businesses of all sizes, enabling them to gather and analyse feedback without extensive technical knowledge.


Kantar is a global leader in market research, data analytics, and consulting services. Their on-demand feedback software solutions enable businesses to collect feedback from consumers, providing valuable insights into market trends, consumer behaviour, and brand perception. Kantar’s unique feature lies in the extensive range of research methodologies, including surveys, focus groups, and ethnographic studies. Their solutions offer businesses a comprehensive toolkit to gather insights and drive data-driven decision-making.


Nielsen is a renowned provider of market research and measurement solutions. Their on-demand feedback software enables businesses to collect feedback from consumers and measure advertising effectiveness, brand perception, and consumer preferences. Nielsen’s unique feature is its expansive data sources and panel-based approach, which allows businesses to gain insights based on a representative sample of the population. Their solutions provide businesses with accurate and actionable feedback to support decision-making.

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Factors to Consider When Choosing an On-Demand Feedback Software

Selecting the right on-demand feedback software is crucial for businesses looking to gather valuable insights and drive data-driven decision-making. 

Real-Time Insights and Customer Loyalty: Data-Driven insights can significantly impact customer loyalty. A survey by PwC revealed that 73% of customers consider a superior customer experience as a key factor in their loyalty to a brand

Key Criteria for Evaluating On-Demand Feedback Software Providers

When assessing on-demand feedback software providers, several key criteria should be considered. Here are some important factors to evaluate:

  1. Functionality and Features: Consider the range of functionalities and features offered by the software. Does it provide the necessary tools, analytics capabilities, and integration options? Assess if the software aligns with your specific feedback collection and analysis requirements.
  3. Ease of Use: Look for a software solution that is user-friendly and intuitive. It should offer a straightforward interface for survey creation, data analysis, and reporting. Consider the learning curve associated with the software and how easily your team can adapt to using it effectively.
  5. Scalability and Performance: Evaluate the software’s scalability to handle increasing data volumes and growing business needs. Ensure that it can handle the number of surveys, respondents, and data points you anticipate. Additionally, consider the performance speed and responsiveness of the software in processing and analysing data.
  7. Integration Capabilities: Assess the software’s ability to integrate with other systems and platforms. Determine if it can seamlessly connect with your existing analytics tools, customer relationship management (CRM) systems, or data repositories. Or choose to have a stand-alone system. Both have their own pros and cons and serve various purposes.
  9. Data Security and Compliance: Consider the software’s data security measures and compliance with relevant regulations, such as GDPR or industry-specific requirements. Ensure that the software adheres to industry standards for data protection, encryption, and user privacy to safeguard sensitive feedback data.

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Considerations for Selecting the Most Suitable On-Demand Feedback Software


When selecting an on-demand feedback software, consider the following factors tailored to your specific business needs:

  1. Industry Expertise: Assess whether the software provider specialises in your industry or has experience serving businesses similar to yours. Industry-specific expertise can ensure that the software meets the unique requirements and challenges of your sector.
  3. Cost and Value: Evaluate the pricing structure and overall value provided by the software. Consider the cost concerning the features, functionalities, and benefits offered. Look for a solution that provides a good balance between affordability and value for your organisation.
  5. Customer Support and Training: Assess the level of customer support and training provided by the software provider. Consider the availability of documentation, tutorials, and online resources. Additionally, evaluate the responsiveness and expertise of their customer support team to ensure prompt assistance when needed.
  7. Customisation and Flexibility: Determine the software’s flexibility in terms of customisation options. Look for a solution that allows you to tailor surveys, reports, and dashboards to match your branding and specific requirements. The ability to adapt the software to your unique needs is crucial for achieving optimal results.
  9. User Reviews and Reputation: Read user reviews and consider the reputation of the software provider. Feedback from existing customers can provide valuable insights into the software’s performance, reliability, and customer satisfaction levels. A positive reputation and strong user feedback are indicative of a reliable and reputable software provider.
  11. Future Growth and Innovation: Consider the software provider’s roadmap for future updates, enhancements, and new features. Look for a company that invests in innovation and demonstrates a commitment to staying ahead of industry trends. This ensures that the software will continue to meet your evolving needs and adapt to emerging technologies.

By carefully considering these factors and evaluating the reviewed companies based on the identified criteria, you can select the most suitable on-demand feedback software for your specific business needs. Remember to prioritise features, scalability, integration capabilities, data security, and compliance, while also considering industry expertise, cost, customer support, customisation options, user reviews, and the provider’s commitment to future growth and innovation.

In Conclusion

The anecdote we started with captures the essence of the journey every business embarks on – striving to understand and meet customer needs effectively. On-demand feedback software bridges the gap by providing a solution to access data-driven insights, transforming businesses into customer-centric powerhouses.

So, let the story of your business unfold with the help of on-demand feedback software. Embrace the power of data-driven insights, make informed decisions, and propel your organisation towards customer-centric success.