Understanding and utilising the selector function in Trendata is like wielding a magic wand in the realm of data analysis. This tool is your secret weapon, allowing you to select specific items for comparison and helping you focus on the insights that truly matter. 

Let’s dive deeper into why this function is so crucial and how you can use it effectively.


Competitor selection: Your benchmarking tool

Imagine having the ability to handpick the brands you’re directly competing against and compare your performance with theirs. Sounds intriguing, right? That’s exactly what the competitor selection feature offers.

With this tool, you can easily identify areas where your competitors are outperforming you and strategise on how to close the gap. It’s the perfect solution if you’ve already identified your main competitors and want to see how you stack up against them.

Brand selection: Deep-dive into brand analysis

The brand selection function allows you to conduct an in-depth analysis of a specific brand, be it your own or a competitor’s. It essentially provides you with a snapshot of the brand’s market presence and its associated attributes.

Think of it as having a magnifying glass to scrutinise the intricacies of any brand. It’s a powerful way to understand your brand’s position in the marketplace, assess its strengths and weaknesses, and gain valuable insights to enhance your brand strategy.


Product series selection: optimising your offerings

When it comes to your product line, it can be difficult to determine which items are bringing in the highest profit and which ones are falling short. That’s where the product series selection feature comes in. This selection allows you to analyse a series of products or a set of items within your product category, giving you valuable insight into their performance. 

By understanding which products are thriving in the market and which ones aren’t, you’re able to make informed business decisions and optimise your product assortment accordingly. In a sense, this feature serves as your personal advisor, offering guidance on how to improve your product line based on data-driven results. 

The Power of Precision

Using the selector function in Trendata is about more than just understanding a tool. It’s about embracing a mindset of precision and targeted analysis that can transform your business strategy.

By focusing on specific competitors, delving deeper into brand analysis, and optimising your product offerings based on real data, you’re not just reacting to the market — you’re proactively shaping your path forward

So, as you navigate the world of data analysis with Trendata, remember this: the selector function isn’t just a feature, it’s a handy tool. Use it wisely, and watch as it unlocks actionable insights that drive your business growth.