In our hyper-connected world, where information is abundant and competition fierce, making decisions supported by robust data is no longer optional; it’s essential.

This is where Trendata steps in — a powerful market intelligence platform designed to transform raw data into actionable business insights.

From getting a bird’s eye view of your industry landscape to understanding the needs and behaviours of your customer segments, Trendata offers a suite of insights that can revolutionise your business strategies. 

Whether you’re looking to differentiate your products, tailor your marketing efforts, or stay ahead of the competition, we’ve got you covered.

In this academy post, we’ll be exploring each of these insights in-depth, showing you how they can be leveraged to drive growth and innovation in your business.


Market Overview

The market overview insights provide a comprehensive snapshot of your industry, giving you a bird’s-eye view of market size, development, and shares. 

It’s like having a high-powered telescope that allows you to zoom in on key aspects of your market. Equipped with this information, you can make confident decisions and stay ahead of the competition. 

  • Market size
    Market size gives you an overview of the search volume of the product category. This crucial knowledge acts as a strategic tool, enabling you to gauge growth potential and craft your strategies accordingly.

    For instance, if you’re a startup looking for investors, demonstrating a large and growing market size can make you more attractive. On the other hand, if you’re an established business, understanding market size can help you identify new opportunities or areas where you might expand your product line. 

    Plus, knowing your position relative to the overall market can be a game-changer in commercial reporting. It’s like having a compass for your business, always pointing you in the direction of strategic success.


  • Market Development
    Market development tracks the growth or decline of your market over a specific period. It gives you invaluable insights into trends and patterns that’ll guide your decision-making process.

    Are you in a rapidly growing market? It might be time to scale up. Is your market shrinking? It could be time to diversify or innovate. 

    With the market development insights, you’re not just reacting to changes — you’re anticipating them.


  • Market Shares
    Market share shows you how much of the total market your business occupies compared to your competitors. It’s a vital indicator of your position in the market and your competitive strength. 

    If your market share is growing, it’s a sign that your strategies are working. However, if it’s shrinking, it could signal a need for change. 

    By understanding market shares, you can gauge success, set realistic goals, and formulate strategies to increase market dominance.

Competitor analysis

To succeed in business, it’s vital to know your competition inside and out. With competitor insights, you’ll get a wealth of information that will give you a real edge. 

You’ll get a comprehensive overview of your rivals, no matter how big or small, and see exactly where you stand in comparison. 

If you’re serious about building a robust business strategy, understanding the competitive landscape is essential — and Trendata’s competitor analysis provides everything you need.

  • Competitor Size 
    Competitor size gives you a clear picture of how big your competitors are, which is more valuable than it might seem at first glance.

    When you know how large a competitor is, you’re also getting a glimpse into their popularity. Are they a major player pulling in a lot of customers? Or are they a smaller operation just starting to make waves? This information is a key piece of the puzzle when you’re trying to understand your competition.

    But it’s not just about knowing who you’re up against. It’s about figuring out where you fit in the grand scheme of things. By comparing your size to your competitors’, you can see where you stand. 

    This information is crucial when evaluating your competition and figuring out how to position yourself effectively against them.

  • Competitor Share
    Competitor share tells you how much of the market your competitors own compared to you. 

    Understanding competitor share isn’t just about the numbers. It’s about interpreting what those numbers mean in the context of your industry, your own business strategy, and the unique needs of your customers. It’s a tool to help you identify opportunities for growth and areas where you may need to adjust your approach.

  • Competitor Development
    Competitor development allows you to track your competitors’ share of search growth over time. It’s like having a crystal ball that lets you anticipate future trends and shifts in the market.

    Whether your competitors are expanding, contracting, or pivoting, knowing their development can help you make proactive business decisions.

  • Trending Competitors
    Keeping track of trending competitors is like keeping your finger on the pulse of the market. These are the businesses that are making a splash, gaining traction, and turning heads. 

    And here’s where new market entrants come into play. These fresh faces bring new ideas, approaches, and energy. They might be smaller, but they’re often bold and innovative. And because they’re new, they can shake things up and challenge the status quo.

    Keeping an eye on these trendsetters and new market entrants can help you stay ahead of the curve and maybe even steal some of their thunder.

Brand monitor

When it comes to building a successful business, keeping a finger on the pulse of your brand’s performance is absolutely essential. After all, how can you make important decisions about your company’s growth and strategy if you don’t truly understand how your customers are interacting with your brand? 

This is where Trendata’s brand insights can be an invaluable tool. 

With an in-depth view of your brand’s popularity, awareness, development, and associations, you’ll gain a much clearer picture of how your company is being perceived in the market and where you may need to adjust your approach. 

  • Brand Popularity
    It’s essential to know how your brand ranks in popularity among consumers to stay ahead of the game. Brand popularity offers insights into how well-liked or favoured selected brands are among consumers. 

    With this data, you’ll be able to make smarter choices on where to invest your time and resources to solidify your brand’s spot as a consumer favourite.

  • Brand Awareness
    When you’re trying to build a standout brand, getting noticed is half the battle. It comes down to brand awareness, which measures how familiar consumers are with the selected brand. It’s the ultimate check on your marketing efforts, showing you if you’re making waves or barely causing a ripple.

    While building brand awareness takes time and effort with Trendata’s platform you can keep a close eye on it and make sure you’re on the right track. Plus, our unique approach to measuring brand awareness doesn’t just give you an idea of where you stand today — it also acts as a reliable predictor of your future market share.

  • Brand Development
    Navigating the path to success requires a keen eye on brand development. This is where your brand’s share of search comes into play — it’s your barometer for performance, delivering insights on both your online and offline presence.

    By monitoring how your brand is developing, you’ll be able to see where you stand in comparison to your competitors and gauge how your audience is responding. After all, you can’t improve what you can’t measure. 

  • Brand Associations
    Your brand is so much more than just a logo or a tagline. It’s the sum total of all the experiences your customers have with your company. From the way they interact with your products to the emotions they feel when they see your advertisements, every interaction shapes their perception of your brand. 

    Imagine knowing exactly how your customers want to use your products or services. Think about diving deep into the specifications and features they’re seeking. Consider exploring the challenges they face when interacting with what you offer. This level of insight goes beyond surface-level customer knowledge.

    By delving into these aspects, you’re not just understanding your brand associations but also uncovering the authentic thoughts and feelings your customers hold towards your company.

    Because your brand isn’t just what you project outwards — it’s about understanding and responding to the needs, wants, and experiences of your customers.

Customer segmentation

If you want your business to thrive, you need to understand and connect with your customers on a deeper level. This requires a deep understanding of their needs, preferences, and purchasing behaviours. 

Enter customer segmentation,  — an organic process driven by consumers themselves rather than marketers. This strategy allows you to view your customer base in detail, breaking it down into distinct groups or segments based on shared characteristics. 

With our customer segmentation insights, it’s not about categorising your audience according to your assumptions, but rather letting their behaviours, preferences, and needs define the segments.

So, if you’re aiming to stay ahead of the competition, it’s time to shift your perspective. Start seeing your customers through a new lens — one that they’ve crafted themselves. 

  • Customer Segmentation
    Customer segmentation divides your customer base into distinct groups or ‘segments’ based on common attributes such as age, income, purchasing habits, or gender. This allows you to target your marketing efforts more effectively, ensuring that the right message reaches the right audience. 

    It’s a bit like having a map that shows you exactly where to focus your resources for maximum impact. No more guessing who your audience is or how to appeal to them.

  • Customer Pain Points
    As consumers, we’ve all experienced those annoying pain points that leave us feeling dissatisfied and unimportant. And as business professionals, it’s crucial to empathise with these pain points. 

    Our customer pain points insights give you a window into the minds of your customers, allowing you to address their specific issues and provide solutions that truly meet their needs.

    In addition to improving customer retention, incorporating customer pain points can give you a competitive edge in the market. As you identify the areas where your competitors are falling short and you can that knowledge to create successful campaigns. 

    Put yourself in your customers’ shoes, use our pain points insights, and start improving their experience.

Category overview

No matter your role, you want your product to stand out and truly cater to your target audience’s needs. But how do you gain a comprehensive understanding of your product category to achieve this goal? 

This is where the value of Trendata’s category overview insights truly shines.

From understanding how customers use them to identifying the issues they face, category overview empowers you to make truly customer- and data-driven decisions.

  • Product Specifications
    By analyzing the product specifications that consumers are searching for, you can ensure that your products meet the expectations of their target audience. 

    Take smartwatches, for example. With features, compatibility, and dimensions among the top specifications searched for, companies can tailor their products to fit those preferences and ultimately increase customer satisfaction and drive sales.

  • Product Usage
    Product usage provides insight into how customers are using a product. 

    For smartwatches, this could relate to their usage for sports tracking, running various apps, or even food tracking. 

    Understanding the diverse ways in which your product is used allows you to tailor your product development and marketing strategies accordingly. This knowledge can also spark ideas for potential feature enhancements or modifications that could enhance the user experience and widen your product’s appeal.

  • Product Information Needs
    Product information needs provides an overview of the information people are searching for in relation to your product. 

    For example, the specific questions your customers are asking about your product or the type of support they’re looking for.

    By addressing these needs, you can ensure that your customers feel informed and valued, which leads to higher satisfaction rates and positive reviews. 

  • Product Issues
    Building a reliable product hinges on understanding the challenges your customers face. These product issues offer invaluable insights into the obstacles customers encounter while using your product.

    By promptly addressing these issues, you not only enhance the overall quality and reliability of your product but also cultivate customer satisfaction. This proactive approach does more than just create happy customers — it fosters trust and loyalty, forming the bedrock of a lasting customer relationship.


Product benchmarking

As businesses compete in saturated markets, it becomes crucial to step up their product game to attract and retain customers. 

That’s where product benchmarking comes in — a strategic approach that provides you with valuable insights into your product’s performance by comparing it to similar products in the market. 

This process is not only essential in identifying areas of improvement but also in uncovering market trends, developing effective strategies to enhance your competitive edge, and enhancing your assortment. 

  • Product Series Overview
    Product series overview provides an analysis of the demand for all series within a product category. 

    It offers insights into which product series are performing well and which ones are lagging behind. Armed with this information, you can better strategise both your product development and marketing efforts.

  • Product Series Popularity
    Product series popularity’ provides an overview of the demand for your selected product series. 

    By analyzing how well your product series is received by consumers compared to others in the same category, you can uncover valuable insights about customer interest and demand. 

    High popularity is a clear indicator of strong customer demand, meaning your business can capitalise on this information to drive sales and marketing initiatives. Not only can you optimise your current offerings, but this information also provides a foundation to broaden your product or service assortment.

  • Product Series Share
    Product series share refers to the proportion of your selected product series in all product series related searches. 

    By grasping the significance of this metric, you are taking the first step in evaluating your product’s market position and devising plans to boost your visibility and reach. 

  • Product Series Growth
    Product series growth reflects the development of popularity for your selected product series. 

    Trends in growth can tell you what’s working and what’s not, giving you the data you need to guide strategic decisions, from product improvements to inventory management.

  • Product Series Consideration
    Are you really delivering what your customers are looking for? If you don’t know the answer, then it’s high time you start considering what factors matter most to them when buying your product. 

    Product series consideration is your key to unlocking a wealth of information about the granular preferences and concerns of your customers. From purposes to specifications and purchase intentions, this valuable insight will help you tailor your products and marketing messages to cater to their needs.

  • Trending Product Series
    Keeping an eye on trending product series is crucial for any business that wants to succeed in today’s highly dynamic market. Trending product series are the ones that show remarkable growth within their respective category, suggesting a significant shift in consumer preferences. 

    By identifying and adapting to these trends, businesses can not only attract new customers but also build brand loyalty by always providing the latest and greatest products. 

Custom insights

When it comes to data analysis, one size certainly does not fit all. While premade dashboards are handy, they often fall short in addressing the specific needs of your business. 

The ability to create custom insights with Trendata’s search bar is a game-changer for anyone serious about streamlining their workflow and gaining valuable insights. 

By tailoring these insights to your role, team or business, you’re able to pinpoint exactly what you need to know when you need to know it. This level of flexibility ensures that Trendata’s insights are always relevant and useful, saving you time and money in the long run. 

Decoding Success with Trendata’s Insights

With the power of next-gen technology to access comprehensive market intelligence, Trendata is placing invaluable insights into your hands.

From market and competitor analysis to customer behaviour and product performance, we deliver a 360-degree view of your business landscape.

But perhaps the most powerful aspect of our insights is their capacity to foster a culture of customer-centricity. By focusing on the needs and preferences of the customer, you can ensure your products and services are not just meeting, but exceeding expectations.