Welcome to our Trendata tutorial series, where we aim to introduce you to the powerful features of our platform in bite-sized chunks. 

We’re excited to guide you through the process of data drilling, a crucial feature that allows you to delve deeper into your data and unearth valuable insights.

Understand the concept of data drilling

Data drilling is like peeling back the layers of an onion. On the surface, you might see overall data, but what about the details? That’s where data drilling comes in.

With this feature, you can dig deeper into specific areas of interest within your product category. You can uncover everything that’s hidden beneath the surface-level data, providing you with a more nuanced understanding of your market and customer.

Getting started with data drilling

Venturing into the depths of your data becomes an exciting possibility whenever you see a pie chart. Each section of a pie chart symbolises a unique segment within your data, each holding its own set of insights ready to be discovered.

Here’s how to dive deeper:

  • Choose a pie chart — Begin your journey by choosing a pie chart that represents the type of data you wish to delve into.

  • Select ‘Drill down overview’ — To further explore a particular segment, click on it and then select ‘Drill Down Overview’. This action will open a pop-up where you can type in one of the segments shown in the pie chart.

  • Enter the segment detail — Type the name of the segment you want to explore. Hovering over the segments after this action will reveal the search volume for each one.

Drill down geographically

If your analysis requires a regional perspective, navigate to the ‘Region’ section. Here, you’ll see a clustered view of regional searches associated with different specifications and features. 

To drill down into a specific region, select ‘Drill down by: Overview’’ again and type in the segment you’re interested in. A chart with regional data will then appear, offering insight into each query per region.


Navigating potential roadblocks

Sometimes there might be instances where, despite attempting to refine the data, you end up with only a single segment displayed. This means that customers might be using broad terms or queries, which results in a range of data that isn’t specific. 

Take, for example, if you’re in the business of selling coffee makers and aim to comprehend customer issues better. You might decide to drill down into “startup problems”, anticipating a range of issues from the machine failing to switch on, insufficient water supply, misplacement of filters, to more intricate issues like blocked lines or faulty power connections. Instead, you’re presented with a single segment labelled “not starting”.

Encountering a single-segment display isn’t a dead end in your data analysis journey. Whether you’re faced with a wealth of data or finding none at all, every bit of information (or lack thereof) carries its own weight in insights. It’s all about interpreting what these clues tell you about your audience and the market landscape.

Ready to delve deeper?

Now you know two distinct methods of drilling down into your data, enabling you to investigate the refinements at different levels.

And if those two methods aren’t enough, there’s always the intuitive search bar — a valuable tool designed to answer any business question that’s not included in premade dashboards.

Because sometimes a broad overview isn’t enough. The devil is indeed in the details, and these deep dives can provide you with the competitive edge you need to succeed in your industry.

So, don’t be afraid to peel back the layers of your data and uncover the valuable insights lying beneath.