One of the first things you learn in marketing is customer segmentation. While the traditional approach is useful, it often falls short in providing real-time insights and understanding the ever-evolving consumer behaviour. 

It’s time to shift gears and embrace a more dynamic, data-driven approach with Trendata’s Customer Segmentation liveboard.


Customer Segmentation

This isn’t your average tool; it’s a window into your customers’ minds. The liveboard takes you beyond basic demographics and dives into specific target groups actively seeking your product. Whether it’s a particular gender, stage in life, or even their occupation, our liveboard leaves no stone unturned.

The result? An enhanced understanding of your audience that leads to more targeted and effective marketing strategies.

Our liveboard doesn’t just deliver raw data; it presents insights in an intuitive doughnut graph, offering a clear visual representation of the ratio between different customer segments over time. Curious about what terms people are using in their search? Just hover over a section of the graph for precise search volume data. 

This granular insight goes a long way in tailoring your marketing strategies. Knowing that your audience is mainly professional gamers in their 20s, for example, allows you to create campaigns that resonate with this group, improving engagement and conversion rates.

It also features a trendline that shows how these segmentations have evolved over time, giving you the ability to anticipate and adapt to market shifts. And with the ‘Region’ tab, you get a detailed regional breakdown, allowing for a more localized marketing approach.


Customer Pain Points

Knowing who your customers are is only half the battle. Understanding their pain points is equally, if not more, important. Our Customer Pain Points liveboard does exactly that. It uncovers the issues people face within your product category and presents this data in an easy-to-understand doughnut graph and trendline.

Our liveboard is designed to do one thing exceptionally well — uncover the issues people face within your product category. For instance, if you’re a smartphone manufacturer, the liveboard might reveal that a significant segment of your customers struggles with short battery life or find data management frustrating.

These insights aren’t just mere observations but powerful tools that can drive innovation and inspire new product features. By identifying these pain points, you can prioritize areas for improvement and create solutions that directly address your customers’ needs.

Data is only as good as its interpretation. That’s why our liveboard presents this crucial information in an easy-to-understand doughnut graph and trendline. You can see at a glance the proportion of customers facing different issues and how these problems have evolved over time.

The real magic happens when you take these identified pain points and turn them into opportunities. Using the example of the smartphone manufacturer, upon learning about the battery life issue, you could develop a model with a longer-lasting battery. Or, to address data management challenges, you could introduce a built-in app that automatically organizes files and apps for the user.

And the best part? You can view customer issues based on their geographical locations. By simply navigating to the Region tab, you can gain a panoramic view of where your customers are experiencing difficulties. This feature not only allows you to pinpoint areas of concern but also aids in identifying patterns and trends. 

These improvements aren’t just beneficial for your customers; they also carry significant benefits for your business. By addressing these pain points, you enhance customer satisfaction, leading to increased brand loyalty and a higher likelihood of referrals. Plus, products that solve real problems stand out in the market, giving you a competitive edge.


Unlock Success with a Deeper Understanding of Your Customers

Understanding your customers is the cornerstone of success. The ability to delve deep into their needs, preferences, and pain points is what sets successful brands apart. 

And with our Customer Segmentation liveboards, you’re not just gaining data; you’re unlocking the ability to transform these insights into actionable strategies.

By identifying specific target groups and their unique needs, you’re equipped to transform customer pain points into opportunities, create products that meet real needs, and execute marketing strategies that hit the mark. 

So why wait? Harness the power of our liveboard today, and set your brand on the path to success.