Smart Promotions: Focused on Demand

Identify when to promote specific product groups based on seasonality and forecasted demand.

• Use forecast data to pinpoint peak demand periods for each product group.
• Align promotions with seasonal trends to maximize impact.
• Tailor campaigns to regions where demand for these product groups is expected to surge.

Promote product types with increasing popularity, tailored to regional demand.


• Analyze growth trends for specific product types and identify regional hotspots.
• Focus promotions on high-growth product types to capture rising interest.
• Adapt campaign messaging to emphasize unique benefits or attributes of these types.

Prioritize brands with high and growing popularity, regionally optimized.

• Leverage insights on brand popularity and its growth trajectory in different regions.
• Include top-performing and emerging brands in promotional campaigns.
• Strategically allocate budgets to brands showing the most promise in target regions.

Highlight product specifications aligned with emerging microtrends.

• Identify microtrends in product attributes, such as size, color, material, or features.
• Tailor promotions to showcase these specifications and align with customer preferences.
• Monitor and adjust based on real-time trends to keep campaigns relevant.

Prioritize Promotions Based on Demand & Trends
Use data-driven insights to align promotions with forecasted demand, regional preferences, and emerging trends:


• High-Impact Promotions: Products with peak demand and strong regional interest → Prioritize in campaigns.
• Rising Stars: Fast-growing product types, brands, and specifications → Feature to capture momentum.
• Opportunistic Highlights: Emerging trends with potential → Test and refine promotional strategies.
• Low-Impact Promotions: Declining or niche products → Reduce focus unless strategically relevant.