Optimizing Store Assortments

Tailor store assortment to match the most popular products in the store’s region.

• Use Trendata Insights to identify the market size and growth for specific products in the store’s region.
• Adjust the assortment to prioritize high-demand products that align with local preferences.
• Monitor regional trends to keep the store’s offerings relevant and competitive.

Align the store’s product range with the most popular product types in the region.


• Leverage Trendata Insights to determine which product types are in high demand locally.
• Optimize the assortment to include a balanced mix of these popular product types.
• Regularly update the product selection based on evolving regional demand.

Ensure the store’s assortment includes brands that resonate with the local customer base.

• Use Trendata Insights to analyze which brands are most popular in the region.
• Include high-demand brands that align with local preferences and customer expectations.
• Consider regional partnerships or agreements to secure these brands for the store.

Adapt the store’s offerings to match locally preferred product specifications.

• Use Trendata Insights to track customer preferences for specific attributes like size, color, material, and features in the region.
• Tailor the assortment to include products with these sought-after specifications.
• Continuously refine the offering to stay aligned with local trends and preferences.

Using a data-driven approach, tailor your store’s assortment to maximize sales and customer satisfaction:


• Core Must-Haves: High-demand, consistently popular products → Always stock.
• Regional Winners: Trending items with strong local appeal → Prioritize based on demand.
• Niche Opportunities: Emerging products with growth potential → Test and scale as needed.
• Low-Impact Items: Low demand, limited relevance → Reevaluate or phase out.