Increase Your Market Share

Analyze market size, historical trends, and forecasted demand for each product group to uncover growth opportunities.


• Evaluate market demand for your product categories across regions using historical data, current trends, and 12-month forecasts.
• Identify product groups with the largest market potential and stable or emerging demand.
• Prioritize opportunities that align with your business strengths and resources for maximum impact.

Monitor growth trends and forecasted developments in each product group to focus on expanding markets with high potential.


• Analyze historical and current growth rates, along with 12-month forecasts, to identify emerging opportunities.
• Focus on fast-growing segments with strong future potential that align with your core capabilities.
• Adapt your strategy to capitalize on both current trends and forecasted market shifts.

Identify your strengths and address areas for improvement to outpace competitors.

• Analyze your current market position to pinpoint areas for expansion or improvement.
• Identify where you’re gaining or losing market share by product group and region.
• Pinpoint opportunities to increase your market share in underperforming regions or segments.
• Refine your approach based on competitive insights to secure long-term growth.

Capitalize on regional demand by focusing on areas with the highest potential for your products.


• Use regional insights to identify high-demand areas for your products.
• Align your marketing and sales efforts with regions showing the highest growth potential.
• Tailor your messaging and offerings to meet local preferences and needs.

Prioritize product-market combinations (PMC’s) with data-driven insights.


Use the GE/McKinsey Matrix to evaluate PMC’s based on market attractiveness and competitive strength.

Invest in Growth Opportunities: Focus resources on combinations with high market attractiveness and competitive strength.

Maintain Strongholds: Safeguard PMC’s with moderate growth but high current market performance.

Reevaluate Underperformers: Adjust or phase out investments in areas with low market attractiveness or weak competitive positioning.

Develop Emerging Stars: Invest in promising PMC’s with high market attractiveness and emerging strengths to unlock future potential.