Identifying Gaps in Your Assortment

Identify if your brand is associated with products you don’t currently offer.

• Use Trendata Brand Insights to uncover whether your brand is frequently associated with product categories outside your current range.
• Evaluate potential opportunities to expand into these product categories.
• Align new offerings with your brand image and customer expectations.

Detect high-demand products or product types missing from your assortment.


• Leverage Trendata Market Insights to identify product categories with significant customer demand.
• Cross-check these insights with your current inventory to pinpoint gaps.
• Prioritize adding products that align with market trends and customer needs.

Discover popular brands missing from your assortment.

• Use Trendata Brand Insights to analyze which brands are most sought after in your category but not currently part of your offering.
• Identify high-demand brands that align with your target audience.
• Evaluate partnerships or agreements to include these brands in your offering.

Uncover high-demand specifications not covered by your current assortment.

• Use search data to identify frequently queried specs (e.g., size, color, material, features).
• Compare these findings to your existing products to detect gaps.
• Adjust your assortment strategy to include products with sought-after specifications.

Using an Impact-Feasibility Matrix, prioritize assortment gaps efficiently:

Quick Wins: High impact, easy to implement → Add immediately.

High-Priority Additions: High impact, moderate effort → Strategic focus.

Strategic Bets: High impact, difficult to implement → Explore long-term potential.

Low Priority: Low impact, high effort → Consider only if resources allow