Assortment Performance

Identify categories gaining or losing market share, with a regional focus.


• Analyze market share trends for each category across different regions.
• Pinpoint regions where categories are performing exceptionally well or underperforming.
• Adjust regional strategies to defend strengths and address weaknesses.

Evaluate market share changes within product groups at a regional level.


• Assess which product groups are driving growth or decline in specific regions.
• Identify regional opportunities or gaps in product group performance.
• Tailor regional assortment strategies to align with local demand and trends.

Understand how your brands and product series are performing in different regions.

• Use regional market share data to evaluate the performance of your key brands and series.
• Identify regions where specific brands or series are gaining or losing traction.
• Focus marketing and inventory strategies on regions with the highest potential.

Analyze the impact of product specifications on market share in each region.

• Track regional preferences for specific attributes like size, color, features, or materials.
• Identify specifications that align with local customer preferences and demand.
• Optimize regional assortments to include high-demand specifications and close gaps.

Use regional market benchmarks to identify gaps and optimize assortments for competitiveness and demand alignment:

• Market Leaders: Categories, product groups, and brands outperforming competitors → Strengthen and expand.
• Growth Areas: Underperforming but high-potential segments → Adjust strategy to capture market share.
• Competitive Gaps: Assortment areas lagging behind market demand → Optimize to close performance gaps.
• Low-Impact Items: Declining or slow-moving products → Reevaluate and refine based on market trends.