Editorial
Navigating consumer trends: what marketers can see 12 months ahead
Research
Synthetic panels get the average right and miss where demand shifts first
In Focus
Market seasonality software: how to plan around seasonal demand
Research
Consumer trends 2025: what was expected, and how to check it now
Research
Competitor benchmarking software and competitive advantage: what to measure
Expert Advice
Consumer shifts in retail: how to test them in your own market
Research
Product benchmarking: tips and tricks for effective analysis
In FocusArchive
Navigating consumer trends: what marketers can see 12 months ahead
ResearchConsumer shifts in retail: how to test them in your own marketResearchWhat is Demand Intelligence?Expert AdviceSynthetic panels get the average right and miss where demand shifts firstIn FocusTrendata x Emerce: women's fashion trends 2025
ResearchMarket Intelligence: what it is and how it differs from market researchExpert AdviceCompetitor benchmarking software and competitive advantage: what to measureExpert AdviceMarket seasonality software: how to plan around seasonal demandResearchTotal addressable market: how to calculate TAM, and check it against measured demandExpert AdviceWhat does your regional retail performance say about your business strategy?
ResearchProduct category analysis: understanding the competitive landscape
In FocusDemand forecasting: methods, accuracy and the signals your sales data missesExpert AdviceThe growing importance of AI predictive insights in market data analysis
In FocusMeeting customer expectations: how to identify wants and needs for product success
In FocusCompetitor analysis: a six-step method that goes beyond feature listsExpert AdviceThe benefits of a competitive analysis matrix for your business
Expert AdviceDealing with low brand awareness: five practical tips
Expert AdviceAgentic commerce: what it is, and why 1% of traffic understates itIn FocusHow competitive intelligence analysis can give you an edge in your industry
Expert AdviceConsumer trends 2025: what was expected, and how to check it nowResearchGenerative engine optimization: what it changes, and what it does notIn FocusProduct benchmarking: tips and tricks for effective analysisIn FocusImproving category management with analysis and insights
In FocusConsumer insights: sources, methods and how to tell an insight from a factExpert AdviceFrom expectations to satisfaction: the key factors that drive customer loyalty
Expert AdviceSWOT analysis: how to use it to your advantage
Expert AdviceMarket intelligence vs competitive intelligence vs business intelligenceExpert AdviceProduct development for corporate growth: key considerations and best practices
In Focus4 key brand insights that can shape your business strategy
ResearchDemand Intelligence vs Market Intelligence: how they relate, and what else the term meansExpert AdviceMarket intelligence examples: what teams actually do with itExpert AdviceHow to measure market demand: six methods comparedExpert AdviceMarket intelligence platforms: how to choose by the data they readResearchRetail data, panels and demand signals: what each source can and cannot doResearchCan AI do market research? What ChatGPT can and cannot tell youIn FocusProduct trends: reading demand and customer needs before you launchIn FocusCategory management: a guide for consumer brandsIn FocusShare of search: what it is and how to measure itExpert AdviceBrand tracking: surveys, search signals and what each can showExpert AdviceTrend forecasting: from signal to decisionExpert AdviceAI visibility and answer engine optimization: how brands get named in AI answersIn FocusTrendata on EmerceTV: AI for forecasting market demand and customer needsTechnologiesThe Floor Company: a story of rapid growthResearchWastoren: turning market data into turnover growthSalesHow to streamline your category management with the right intelligence platformExpert AdviceGlobal marketing strategy: how to choose a marketing intelligence partnerExpert AdviceAI predictive insights: what they add to market data analysisIn Focus5 competitive benchmarking examples to help your business make better market choicesExpert AdviceTrends in female consumer behaviour: three claims to test before you actResearchHow to choose the right market insights suite for your businessExpert AdviceHow consumer research improves market segmentation in business intelligenceIn FocusUK consumer market insights: how to build them into your marketing strategySalesThe role of category analysis in building a strong brand identityIn FocusOn-demand feedback software: how to choose, and what it cannot showSalesAmsterdam: uncovering hidden economic struggles and early signs of problemsResearchDSM: a deep understanding of the market for meat alternativesResearchPlatforms for market analysis and insight: how to choose by typeSales5 key elements of a successful sustainable competitive advantage strategyExpert AdviceHow to choose among consumer insights companies for your businessSales
ResearchConsumer shifts in retail: how to test them in your own marketResearchWhat is Demand Intelligence?Expert AdviceSynthetic panels get the average right and miss where demand shifts firstIn FocusTrendata x Emerce: women's fashion trends 2025ResearchMarket Intelligence: what it is and how it differs from market researchExpert AdviceCompetitor benchmarking software and competitive advantage: what to measureExpert AdviceMarket seasonality software: how to plan around seasonal demandResearchTotal addressable market: how to calculate TAM, and check it against measured demandExpert AdviceWhat does your regional retail performance say about your business strategy?ResearchProduct category analysis: understanding the competitive landscapeIn FocusDemand forecasting: methods, accuracy and the signals your sales data missesExpert AdviceThe growing importance of AI predictive insights in market data analysisIn FocusMeeting customer expectations: how to identify wants and needs for product successIn FocusCompetitor analysis: a six-step method that goes beyond feature listsExpert AdviceThe benefits of a competitive analysis matrix for your businessExpert AdviceDealing with low brand awareness: five practical tipsExpert AdviceAgentic commerce: what it is, and why 1% of traffic understates itIn FocusHow competitive intelligence analysis can give you an edge in your industryExpert AdviceConsumer trends 2025: what was expected, and how to check it nowResearchGenerative engine optimization: what it changes, and what it does notIn FocusProduct benchmarking: tips and tricks for effective analysisIn FocusImproving category management with analysis and insightsIn FocusConsumer insights: sources, methods and how to tell an insight from a factExpert AdviceFrom expectations to satisfaction: the key factors that drive customer loyaltyExpert AdviceSWOT analysis: how to use it to your advantageExpert AdviceMarket intelligence vs competitive intelligence vs business intelligenceExpert AdviceProduct development for corporate growth: key considerations and best practicesIn Focus4 key brand insights that can shape your business strategyResearchDemand Intelligence vs Market Intelligence: how they relate, and what else the term meansExpert AdviceMarket intelligence examples: what teams actually do with itExpert AdviceHow to measure market demand: six methods comparedExpert AdviceMarket intelligence platforms: how to choose by the data they readResearchRetail data, panels and demand signals: what each source can and cannot doResearchCan AI do market research? What ChatGPT can and cannot tell youIn FocusProduct trends: reading demand and customer needs before you launchIn FocusCategory management: a guide for consumer brandsIn FocusShare of search: what it is and how to measure itExpert AdviceBrand tracking: surveys, search signals and what each can showExpert AdviceTrend forecasting: from signal to decisionExpert AdviceAI visibility and answer engine optimization: how brands get named in AI answersIn FocusTrendata on EmerceTV: AI for forecasting market demand and customer needsTechnologiesThe Floor Company: a story of rapid growthResearchWastoren: turning market data into turnover growthSalesHow to streamline your category management with the right intelligence platformExpert AdviceGlobal marketing strategy: how to choose a marketing intelligence partnerExpert AdviceAI predictive insights: what they add to market data analysisIn Focus5 competitive benchmarking examples to help your business make better market choicesExpert AdviceTrends in female consumer behaviour: three claims to test before you actResearchHow to choose the right market insights suite for your businessExpert AdviceHow consumer research improves market segmentation in business intelligenceIn FocusUK consumer market insights: how to build them into your marketing strategySalesThe role of category analysis in building a strong brand identityIn FocusOn-demand feedback software: how to choose, and what it cannot showSalesAmsterdam: uncovering hidden economic struggles and early signs of problemsResearchDSM: a deep understanding of the market for meat alternativesResearchPlatforms for market analysis and insight: how to choose by typeSales5 key elements of a successful sustainable competitive advantage strategyExpert AdviceHow to choose among consumer insights companies for your businessSales