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Unlock Hidden Opportunities for Innovation

Spot unmet needs, validate new products, and launch with confidence — powered by predictive insights into real consumer orientation behavior

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Be the First to Spot
Hidden Opportunities

Most innovations fail because they’re based on assumptions.  With predictive insights, you can reduce risk and turn unmet needs into growth opportunities

How to Build Smarter Innovations with Predictive Insights.

With real-time, predictive insights into consumer orientation behavior, you can identify unmet needs, validate new products, and innovate with confidence.
Launch what consumers really want.

Find Opportunities 
for New Products

Spot unmet needs and emerging demand signals before competitors do, and validate innovation potential early.
Focus on what matters most

Refine Your Value Proposition

See which product features and specifications drive consumer decisions, and build propositions that resonate.
Turn consumer frustrations into innovation

Uncover Product 
Pain Points

Reveal untapped opportunities across categories and regions to guide market entry and growth.
Luxury, Premium, or Value?

Find the Right 
Market Positioning

Understand how consumers perceive and segment categories to align your product with the right positioning.
Expand with confidence

Discover New Markets

Reveal untapped opportunities across categories and regions to guide your entry and expansion strategy.
See where trends start — and how they spread

Track Global & Local Trend Patterns

Understand how consumer orientation behavior moves across regions and markets. Spot the local hotspots where ideas emerge, and anticipate how they will scale globally.
Spot issues before they become costly

Monitor Product 
Launches

Track orientation behavior after product launches to detect early warning signals. Prevent negative reviews and protect brand reputation by acting before problems escalate.

Achieve More.
With Less Risk.

Leverage our 12-month forecast with over 85% accuracy to confidently anticipate market demand and minimize risk.

Think Forward

See where your market is going — not just where it’s been.

Think Deeper

Understand real customer needs — down to product-level detail.

Think Local

Act on local demand —  globally and city by city.

Empower Everyone in
Your Organisation.

Drill down to every detail

Ask — get brand & competitor answers

Auto trends analysis

Early detection of popularity shifts

Ask Anything

Ask — get brand &  competitor answers

More insights.
One connected platform.

Not a tool. A partner in smarter insights. We map your market by tracking how your audience orients — in real time.

Product Insights

Discover consumer needs before they peak

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Brand Insights

Stay ahead  of the market.

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Discover Trendata

Explore valuable market insights through AI-driven analysis of 5 billion daily search queries. Speak with one of our experts today to learn how Trendata can help your business.

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Trendata | Haaksbergerstraat 67 | 7554 PA Hengelo | the Netherlands | +31 (0)53 700 9702

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